Optimise LinkedIn

 

Optimise LinkedIn to get the right Jobs. Optimise LinkedIn in recruiters viewpoint. Optimise LinkedIn with the right keywords for recruiters to find you with your preferred skillset.

Do you think having a professional LinkedIn profile is useless? Then you must read this blog. Knowing how to represent yourself on LinkedIn and other social media channels can have a significant influence on whether you get an interview and land a job or get passed over by the recruiters. Trust me. A professional LinkedIn profile is an ideal key for job seekers.

Here we discuss a few LinkedIn profile help for optimising LinkedIn to help put you at the top of employers’ minds.

 

 

How to optimise LinkedIn in the right manner?

• Look professional

The image that you upload to your professional LinkedIn profile is your first impression to an employer. If your image is unprofessional, most recruiters won’t even take the time to look at the summary and experience sections, which you worked so hard to compose.

Follow these simple steps while choosing an image:

• Choose an image that isn’t blurred
• Only have you in the picture
• Crop the photo from chest to top of the head
• Dress appropriately for your field
• Never use a selfie

Millennials reading this, strictly avoid selfies if you wish to land on your dream job.

• Highlight your achievements

Don’t concentrate only on what you did on your job; focus on the results. Did you handle a project that led to an increase of 35,000,000 in revenue? Mention the amount. It’s much more impressive when you attach the results.

Here are a couple of examples of how to highlight your professional accomplishments:

GOOD: Reorganized team to improve efficiency on the assembly line, leading to savings of 7,000,000 annually.

BAD: Managed assembly line team.

GOOD: Implemented a content marketing plan that increased website traffic by 250% over six months.

BAD: Developed a content marketing plan.

The more detail you mention to your professional LinkedIn profile, the better. Employers don’t want just to know what you did previously; they want to know what result your actions created in your previous organisations.

• Network

Consider the LinkedIn platform as a giant networking event with billions of attendees. Then lace up your virtual shoes and begin running around the floor.

Search out like-minded individuals who you feel might help you in your career, as well as those who you think you might be able to help. LinkedIn offers the following search capabilities to aid you to connect with the right personalities:

• Company
• Keyword
• Seniority
• Size of the company
• School
• Title
• First and last name

There are more options available for those that have premium job seeker accounts, so check out them and see if it’s for you. Take benefit of this immense tool for networking and make as many meaningful connections as you can. Be sure to mention a detailed note about who you are and why you want to connect. Otherwise, you will be looked at as a spammer and get ignored.

• Become a thought leader

Employers want to know whether you have the knowledge and experience they seek to fill a job role for which they are recruiting. The publishing tools on LinkedIn provide an excellent outlet for you to present your skills in the form of articles.

LinkedIn does an outstanding job of promoting these articles, especially those that become popular. The experience you present in your articles can reach a lot of eyes, some of which may belong to someone looking to recruit you.

• Write about what you know
• Ask your friends to share your posts
• Link from any content you posted on your website or any other content

Ensure to follow the tips above to make sure that your articles become popular

• Share useful information

The LinkedIn publishing tool is an excellent way to get noticed and to start getting followers. The more you publish, the more content will be visible to the employers or recruiters who come across your LinkedIn profile and see you as a thought leader in your field.

LinkedIn is such an excellent resource for putting yourself at the top of employers’ minds. If you use it wisely, you can put your career on the fast track. And if you use it poorly, you will risk missing out on a lot of excellent opportunities.